Consumers choose for ethical and environmental shopping

This is good news! Consumers are more aware of where they shop and why according to this research.

Shoppers rate ethical and environmental considerations as more important than price when choosing their supermarket, according to recent research.

In the new poll, carried out for climate change group 10:10, results showed that 16% of shoppers said they considered the most important factor to be how a supermarket sourced, transported and packaged its products.

To put this figure in perspective, just 9% of consumers said that price was the most important consideration when choosing their supermarket.

Convenience stands firm as the key criterion when making the choice on where to shop, and it was cited by 54% of respondents.

More than half (51%) of the participants however, said that they did consider the environmental impact of their grocery shop.

The 10:10 campaign aims to persuade businesses, other bodies and individuals to commit to a 10% reduction in their carbon output in 2010.

With these new findings this aim may well be higher on big name retailers list of things to do, as corporate social responsibility is proving more and more important to the consumer.

source: http://www.fdin.org.uk/2010/06/shoppers-rate-environmental-concerns...