New book about Organic and quality food marketing in Asia and Europe

Looking east looking west: organic and quality food marketing in Asia and Europe
edited by: Rainer Haas, Maurizio Canavari, Bill Slee, Chen Tong and Bundit Anurugsa

Price is 46 euro (excl VAT) at Wageningen Academic Publishers

This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food.

The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding.

http://www.wageningenacademic.com/Default.asp?pageid=8&docid=16&artdetail=eastwest&webgroupfilter=2&